Ottawa Realtors Come Together For Great Training!

Ottawa Realtors Come Together For Great Training!

Keller Williams Ottawa Realty one of Ottawa's largest and most powerful real estate brokerage firms and #2 Best Place to Work for Women in Canada is at it again in leading the way. The firm has successfully beaten the odds and broken into Ottawa against older traditional brokerages who have long dominated the market.

One of the keys to their success is based on the fact that other firms are dealing with the average realtor age of between 55-61 year olds and Keller Williams Ottawa's average agent is between 35-41, a good 20 years younger and attracting mostly Generation X'er's. As a result the baby boomers have not been able to embrace technology, social media, the internet and the increase wealth of knowledge that today's consumer's demand. Today's consumers demand a realtor who can do research, negotiate effectively, market electronically, communicate almost instantly and network using the latest and greatest communication tools like Facebook, Twitter, Link-In and YouTube. With the rising purchasing power of the Gen Y's and Gen X'ers, they are becoming intolerant of the old school salesman and want the new age consultant. Keller Williams has been building a culture of new breed realtors across North America and as result the firm is the fastest growing brokerage on the planet and earlier this year surpassed RE/MAX in the US.

As in the typical Keller way, the Ottawa firm has flown one their fellow Keller Williams realtors Ben Kinney from Seattle, who has sold over 400 homes last year and has a team of 20 people and Ben has accomplished this using internet and social media to generate this business. Ben spent the entire day sharing how he does it, how to use forums such as Facebook, Twitter and Craiglists and how to meet the increasing needs of today's connected consumer. The seminar was attended by over 125 of Keller Williams Ottawa realtors plus over 30 realtors from other firms. This event could not have taken place without the Productivity Coach of Keller Williams Ottawa, Mary-Anne Gillespie, who sought after Ben Kinney for this amazing training event. This is only one of the many training sessions that are available to the agents at Keller Williams Ottawa Realty.